Local SEO is a brilliant strategy that targets users in your geographic region. By adding location pages to your website and relevant niche-related backlinks along with the other tips noted above, your business will benefit greatly the next time someone searches for a product or service you provide where they happen to be searching. If you would like to know more about local SEO, contact us, your local SEO company!
Step 1 – Claim your Google My Business listing
Your first step is an easy DIY if you are so inclined to take part in the process. Here’s where you find the gold with the GMB listing…it is a free map listing and Google account. When you go through the registration part be sure to include as much detail as you can about your business. This means the business name, address and phone number at the very least. This is known as your NAP info. Beyond that, you can add your business hours, a summary of what your business is/does and even photos.
HINT: to help search engines out ensure that your NAP info is consistent on all other web locations listing your business including your website.
Step 2 – Lean on Customer reviews
Online reviews are another source of gold as you mine Google to improve your local SEO. It turns out that 88% of local users will view online reviews with much the same level of trust as they give personal recommendations. With your Google My Business listing, there is a section for customers to post reviews. Request these and watch how they will increase your visibility as part of a local SEO strategy.
Step 3 – Create local website content
Search engines will serve your business in search results more often if the content on your website indicates a local angle. This includes having your NAP info in place and easy to find on your website. What will bring you more traffic in this regard is a blog that features regular content that includes that local angle. Don’t forget to sneak in keywords on all your web pages and most importantly throughout your blog. Just don’t overuse them.