Search Engine Optimization (SEO) is an interesting and sometimes complicated part of the
internet game of getting visitors to your website. One of the key elements in SEO is meta tags
and title tags. Both are very different but when they contain the right content, both will work
together to pull traffic to your pages. Before we get into the steps on how to create them, let’s
take a closer look at what each one is and how they are used.
What A Meta Tag Is
A meta tag is a snippet of text. It describes what a specific web page’s content is but is only
visible to search engines. Essentially, a meta tag is a hint or descriptor telling a search engine
what the page is about without the bother of crawling the page to find out (which will happen
What A Title Tag Is
A title tag more or less describes what can be found on the page it is on. This piece of info is
important as it will appear in many places where humans will be able to see it. That includes
browsers, Search Engine Results Pages (SERPs) and external sites like social media feeds and
Then There Are Those Things Called Meta Descriptions
A meta description is a subcategory of a meta tag. The difference between them is that the meta
tag helps a search engine figure out what your website is about. Meta descriptions give a user
enough information about your website for sorting purposes. You know, whether or not to look
at your website and all it has to offer now or wait until later when you have nothing better to do.
How To Write A Title Tag
There are some very important things to consider when constructing your title tags. They are
crucial to how the search engines will interpret your page information. Here are some of the
- The title must be relevant to the content on that page
- Important keywords and phrases should be near the front of the title tag to catch attention
- Do not keyword stuff and write naturally for humans to read
- Each page must have a unique title tag
- Use the title tag to get your message across first. Branding can be at the end
- Stick to between 60 and 64 characters so the tag does not get cut off when displayed
- Make it interesting enough to cause visitors to click to find out more
How To Write A Meta Description
These a little more fun to write as there is some wiggle room on character limits. Essentially, the
meta description should be a short summary – or description – of the content that is on the page.
It’s sort of your “mini advertisement” promoting what the user will discover should they click
through. However, as simple as that sounds, the meta description has to be relevant to the page
content. In other words, if the content is about birds, the meta description better say something
about birds in it.
Here are a few tips on how to make that meta description jump off of a SERP:
- They have to be unique which means each web page will get its own meta description
- Relevant keywords help a lot in this case and describe what the searcher will find
- Tease ‘em a little because if you give away all the details, there’s no curiosity factor
- Slip in a call to action (CTA) so the user knows what is expected for them to do
- Stay within 150 to 154 characters to avoid clipping by search engines
Monitor And Change When Necessary
Title tags, meta tags, and meta descriptions can all tell you a lot about the habits of visitors to
your website. By monitoring what ones are getting higher click through rates, you will discover
that the pages getting the most action are probably ones with compelling tags and descriptions.
This means you will have to replace the ones not hitting the mark. That’s okay, though. It’s all
part of keeping up to the always evolving internet.
Search engines use several different tools to visit and share your web pages to users searching for
the content your website contains. A way to ensure this keeps happening is with the use of title
tags, meta tags, and meta descriptions. They all work together to bring traffic to your website,
provided each has the correct and relevant content on them. Hopefully, this article will help you
to craft better tags and descriptions for your web pages.