You’ve finally decided to reap the benefits of social media marketing but one thing is missing; a social media agency. Before you read ahead, you’ll be wondering; why the need for a social media agency? Atleast you have many social media accounts and people like and share your posts. You are now a brand, managing a social media brand is more than just your personal Facebook or Twitter accounts. You do not have the expertise and experience needed to generate the results needed. More often than not, you’ll be adopting a “trial and error” approach. There’s no need for that again, in as much as you are able to choose the right local digital agency.
Before choosing the social media agency of your small business, find answers to the following questions;
1. What are Your Marketing Objectives and Is The Agency Ready to Learn?
Every business must have objectives, the marketing aspect of your business objectives must be clear to the social media agency. The seriousness of a social media agency is hinged on their interest in learning and acculturing your marketing objectives.
If a social marketing agency is genuinely interested in learning about your objectives, it’s a pointer that they are a good hire. Pay attention to how they intend to carry out the social media marketing of your business, if it aligns with your own business objectives.
When a social media agency asks unending questions about your business through questionnaire or other methods, they are a good hire.
2. What’s Their Proof of Concept?
It’s not a good idea to hire a social media agency without knowing they are capable of doing a good job. Don’t just ask for past jobs, request for current social media marketing campaigns they are implementing.
Firstly, if they are unable to provide any, that’s a red flag and a message to you to check the best local digital agency. If they have campaigns, check out how it’s been carried out and the results from such campaigns.
If they have results of similar success you are aiming for, that’s enough reason to hire them.
3. Do They Possess Experience in Your Industry or Similar Business?
Don’t just hire a social media agency without knowing they are conversant with your industry. With an understanding of your industry, they will have an inkling of the terrain, allowing them to be able to replicate results.
For instance, if you are business into organic products, be sure that the social media agency have done related works. If they haven’t, at least something closer. A company with more experience is always a better fit.
4. What’s the Frequency and Mode of Communication?
Without a good communication network, syncing your ideas with the social media agency will be difficult. This is why you should consider a local social media agency where they can always walk in your doors and create awesome contents using your environment and ambience.
Don’t settle for an agency that will only forward bi-monthly or monthly reports to you. Go for one that you have access to all year round. This will put them on their toes and work round the clock for results.