Increasing site traffic does not automatically mean success. A real measure of success is the number of targeted actions that new users have taken. These actions are different depending on the kind of site: stores obviously need purchases, while blogs need registrations and newsletter subscriptions.
The process of increasing site conversion involves two main steps:
marketing research (analysis of the market and customer base)
analysis of the usability of the site.
Some operations to improve the conversion are not easy to do, because it requires knowledge of the entire technical process. For this reason, it is often better to transfer all the work into the hands of specialists. This is especially true of the whole range of actions to increase the sales of the site.
Here are ten ways to increase site conversion:
Clear navigation - Make the site convenient and understandable for users.
Site design - According to a usability study, 46.1% of people base their conclusions about the reliability of a site based on its design. Be sure to pay attention to the appearance of the site.
High download speed - Modern users are becoming less patient. So make sure your site and its resources load quickly.
Encouraging users to take action - The calls to action on your site should be simple and clear. For example, on the main screen, you can offer "product of the week." Too many choices can result in a visitor leaving instead, so keep it simple.
Landing pages for contextual advertising - If you're using contextual advertising for individual products or categories, the ads should lead not to the main page, but to the specific product page. It is unlikely that the visitor will want to spend a lot of time on the site looking for the reason that they clicked the ad. An additional advantage of the landing page is that it contains a call to action that concerns a particular product. So the user's attention remains focused, and the probability of targeted conversion increases.
Adaptive layout or mobile version of the site - More than half of website discovery occurs from mobile devices. It is not surprising that in this case conversion rates will decrease if the the site is not optimized for mobile devices, because the percentage of mobile traffic is growing.
Convenient ordering systems - Creating a convenient system for making an order, buying, delivering and returning funds is important, because Google considers this a prerequisite for sites that have product ads. This, according to the system, indicates the reliability of the company.
Feedback - Do not passively wait for visitors to contact you. Encourage them to get in touch using the chat and / or callback form.
Reviews - People tend to rely on the experience of other customers. Reviews are generally highly trusted and people depend on them before buying a product. You can use social evidence to increase the conversion of the site. Post information that will convince visitors that your product is worth ordering.
Useful information - This is especially important if you sell a complex product or service, the features of which are not easy to understand right away. You'll want to be sure to have a FAQ, blog, reference information, tips, and other similar features. You can also tell your customers about yourself and your services.
As a result of this work, your site will be streamlined, and you'll see higher site conversion, higher positions in search engines and more loyal visitors.