In order to find success with your social media marketing strategies including Facebook ads, you first need to learn to combine the best targeting methods. Here are some of the most powerful Facebook ad targeting strategies that can help you meet ends with your digital marketing goals –
- Understand Targeting – The first step towards integrating powerful Facebook ad targeting is to learn more about improved targeting using various tools available on the social networking site. For instance, using the Power Editor tool, you can target your audience with more options as well as create faster and better optimized ads.
- AIDA Model – AIDA that is one of the most widely used principles for digital marketing, must be integrated as a powerful tool for your Facebook ad strategies. AIDA stands for attention, interest, desire, and action which is all about; capturing the ‘attention’ of your audience, sustaining that attention by providing something ‘interesting’ in the ad, creating ‘desire’, and finally make them take an ‘action’ to your call by either visiting, subscribing, or buying your products.
- Choose a Relevant Audience – Thirdly, and most importantly you need to know whom to target? Finding out your potential audience is a must, because the more relevant your ad is to an audience, the more likely they are to click on it.
- Practicing Testing – Lastly, you must strive to test different versions of your Facebook ads in order to find out which one of them performs best and has the potential to optimize your future ad campaigns.