7 Simple SEO Copywriting Tips For Small Businesses

So, you’ve launched a website. You’ve put a fair deal of work into the many SEO strategies

required to get traffic coming your way. Your meta tags, meta descriptions, and title tags are

excellent. The overall look and feel of your website are great. It’s user friendly, has all the right

things a good website should have. Well, that is, except for good quality copywriting. Believe it

or not, the way the words are written and how they flow off of each of your web pages will have

an impact on your website’s success.

How To Write SEO Copy

There is a fair deal of science involved in SEO copywriting. But don’t worry if science was not

your best subject as we will break it down for you into small, easy-to-understand pieces. Let’s

focus on…

Keywords.

Keywords are like gold to a website. That is if you use ‘em right. The science part of the SEO

equation comes from keywords. Here is a look at some of the many ways you can use them to

tweak your SEO.

Tip #1 – Page Titles

The page title is of the web page that Google sees first and your website visitors are going to

discover first. It tells both the AI and humans what the web page is all about. So, here are a

couple of examples for you to consider.

If your website is about growing vegetables, your page title on your home page should be

something like: “Vegetables – How To Grow Them At Home.”

Don’t Use a page title like this: 

“Welcome To Growing Vegetables At Home.” 

We say this simply because the word “welcome” is not going to help your home page stand out because it is

likely a keyword used in far too many home page titles.

Tip #2 – The First Sentence

You know how when you meet someone face-to-face for the first time that you introduce

yourself by telling that person your name and maybe what you do for a living? Search engines

understand that kind of language. Only, it has to be with your primary keywords used early in the

first sentence on your target page. Then, to make sure Google got it, repeat those primary

keywords a few more times on that page.

So, as an example, the first sentence in the target page of our fictitious Growing Vegetables

website would be something like this:

“Growing vegetables takes a great deal of dedication, time and effort.” Elsewhere on the same

page, we’d say something that would allow the words “growing vegetables” to fit in organically

(ha-ha, gardening joke there for you).

What you don’t want your first sentence to be is like this: 
“Welcome to our website about gardening. We’ll show you ways to grow vegetables here.”

Tip #3 – Use Common Alternatives

Here’s a fun tip that’ll get you some additional search engine mileage. When researching your

keywords, be sure to keep a list of what we like to call “common alternatives” to your primary

keywords. For example, if our primary keywords are “growing vegetables” and some of the


common alternatives were “vegetable gardening,” “grow veggies at home,” “growing veggies”

and so on, you can help your individual web pages and complete website by slipping in some of

these alternatives into your web page content.

Tip #4 – Get Geographic

If you are a small business, never underestimate the power of geography attached to your

primary keywords. You could even create geo-targeted splash pages that would “personalize” the

visit for users who found your website in this manner. But how do you use it? Here’s what we

would do if our business was located in Miami , Florida .

We would use phrases like:

  “Growing vegetables in Miami ,Florida” 

“Miami , Florida gardening supply store” and things like that. To hit another nearby target, you take out the

Miami , Florida part and substitute with “Tampa , Florida” or whatever geographic target

you are seeking traffic from specifically.

Tip #5 – Internal Links

This is almost an “old school” SEO tactic but it still works which means you should be doing the

same within your website. What you are trying to create is a spiderweb of information that

causes a user to move deeper and deeper into your website. It’s a good thing provided that the

internal links you use are for items that are relevant to the content on the page the link is posted

to. Your goal is to send a visitor to your website to more info but within your website.

Tip #6 – Write For Humans

Considering that the content you are putting on your web pages is aimed at human readers, it

should read like something of interest or informative. If your copywriting for SEO ends up using

random words in strings of sentences so that you can get your keywords in, we get it. The search

engines need to be fed as well. But you don't want something like this:

“Growing vegetables is a lot of fun. In fact, it is easy to grow veggies at home. All you need is a
good understanding of vegetable gardening. That’s because vegetable gardening is the key to
growing vegetables.”

Um, sort of dull, right? At least the keywords got used.

Tip #7 – Don’t Cheat Your Copy

Yes, you need to be able to keep an eye on your competitors online. It’s the same in any kind of

business but with the internet, you have to use your efforts to be better than competitors and you

do this by not cheating. If you have a competitor that publishes incredible content every week,

you may want to attempt the same strategy. Only don’t copy ‘n’ paste what they are posting. 

This can result in Google penalties . Ifyou want to outrank them, work on the other parts of your SEO first. 

Then when you get around to improving your copywriting, hire someone to do that part for you.


In Conclusion

Keywords are the main part of good copywriting for SEO. Well, that and grammar. To attract

both search engines and human visitors to your website, there has to be copywriting there that

will keep both busy as long as they stay on your site. It is keyword usage that can make a

difference. By following the tips noted above, you can easily get an edge over your competitors.

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