Social Media Marketing on a Budget: The 5-Step Approach That Works
Being a small business, you do not have the luxury of resources but that shouldn’t stop you from having a solid social media marketing. You need to get the word out there as a small business and there’s no better way to do it, than social media marketing. Usually, businesses allocate 10% of their marketing budgets to social media marketing. A meagre amount that cannot provide you with the firing power needed to succeed in social media marketing.
You need to be sure of how much you are willing to spend, how deep you are willing to go. You cannot afford to spend it anyone, since your budget is light. Make the best out of the limited resources. It doesn’t matter if you have less than $100 to spend, what is important is that it is spent well. Since you are on a budget, it is important that you are guided by a strategy.
1. Don’t Try to Reach Everyone
With a limited budget, you’ll be setting yourself up for disappointment if you don’t define your audience. A good number of small businesses are making a mistake, failing to know who to engage with.
Your first action should be identifying who matters and why they matter to your marketing efforts. Consult a small business ad agency, they can help define your target audience.
2. Never Spread Your Eggs in Many Baskets
You don’t really have the necessary resources to buy a lot of eggs. Why will you then be pushing the few you have into a lot of basket. Choose a social media that aligns with what you intend to achieve.
Less is better while on a budget, you are more likely to get results. Be guided by a social media agency for small business. They are more positioned to help choose the right social media platform for your business.
3. Be Different, Create a Strong Value Proposition
Whatever it is your are offering, there’s someone offering it already. You need to be able to give the target audience a better reason to shift from the status quo. Differentiate yourself from others.
Never fail to give the audience a reason why they should visit your page or click your ads. Never fail in coming up with a foolproof value proposition, it’s enough to bring in the sales.
4. Develop Awesome Contents, Different Types
You’ll see small business owners asking social media agencies on the best type of content. The truth is, no one knows. There’s no best. That’s why you should create multiple types of content.
Test out different types, track the performance over time and see which is more suitable for your business. Never stick to a single content type when on a budget.
5. Learn To Re-Learn Your Strategies
Of course, you have a strategy in place. It’s not advisable to stick to it rigidly. Be sure you are aware of what’s working for you. Don’t just push out the limited budget, see how it’s performing.
In essence, track the performance and the metrics. With this, you’ll know if the ROI is worth it or you should divert the resources elsewhere.