The Connection Between Social Media and SEO Rankings

Search engine optimization (SEO) is the process of increasing your online presence and organically attracting more visitors to your website. Conversely, Social media marketing involves leveraging the use of social networks to both engage your target audience and attract new ones.

An effective social media marketing strategy cannot coexist without a concrete SEO plan because they both complement each other. Below are three practical reasons why you should turn your attention to social media if you desire an improved SEO performance.

23% of today’s posts on social media include a link to a blog post. (Quoracreative, 2019)

Enhancing your social media reputation via increased engagement and consistently publishing engaging and quality content can lead to a significant increase in your online brand presence.

Social Media Is The New Search Engine

Pinterest is probably the first place to go if you’re seeking décor or dream home ideas.

Currently, Facebook has added a “trending on Facebook” section that allows you to see all the latest headlines and search for specific content based on topic.

On Instagram, hashtags are a big deal. Have you ever locally searched for #mexicanrestaurantnyc or #digitalmarketingcompanymiami or #photographerlosangeles ? People are taking advantage of hashtags to advertise their local businesses. With the high use and engagement of social media platforms, sometimes it’s way easier to search within the network for what you want.

Content Promotion

Seo and content go hand in hand.

You may invest time, effort and money in creating branded promotional materials for your business , product videos or an engaging and well-optimized blog post, and still struggle to get it seen or heard. However, social media helps you to bridge the gap between you and your audience, since you can promote your content on a variety of social media platforms. On search engines, people only typically see results based on a specific search query. But on social media, people will get a variety of content, including those that they didn’t even realize they needed or were interested in.You know how you are just checking out your frinds’ photos or staking your ex , and all of a sudden you find yourself looking at the best vacation destinations or wondering if your pup would like the new fun treat tossing machine ... Social media allows you to share your amazing content so they can reach an even wider audience than through the use of highly-streamlined search engine results.

Social media remains one of the most effective and easiest ways to share your SEO content with the world.

Social Signals Are a Ranking Factor

Undoubtedly, your social profiles have a big say in the content of your search results. Search engines are very particular about the kind of authority you pull on social media. So, a company with millions of followers would be accorded more relevance than another with a few thousand. Besides, Search engines also give more importance to a website’s authority – essentially making it a vital part of SEO that you need to be looking at.

Social Sharing Can Lead to Link Building

Google rate external links directing to your websites very highly – thus increasing your relevance and authority. Furthermore, SEO is an effective way of directing external links to your website, making it a handy SEO tool. The crux of the matter is that you first need to have high-quality and engaging content to stand a real chance of attracting any valuable links.

When you create great and engaging content, customers and potential clients will be more likely to share it across their own social media pages and profiles, hence instantly increasing your visibility.

Brand Building

If you consistently create high-quality and relevant content on social media, your reputation would soar and ultimately lead to an increased brand presence.

Once your brand presence begins to shoot up, you will naturally start to receive more branded searches on Google. The more branded searchers you receive, the more likely it is that you would begin to rank for non-branded keywords.

Connecting with a Mobile Audience

Google and other top search engines recognize the pivotal role of social media in helping customers find what they’re searching for. Therefore, they are beginning to increasingly display information from Facebook, Twitter and other top social media networks on their search results.


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