Website support is mandatory for any project, with the aim of ensuring that the site is fully functioning and representing part of a marketing campaign to promote your business. The efficiency of a website depends not only on its professional development and creation, but also on continuing support.
The most effective method of website promotion and support is SEO, or search engine optimization. SEO just comes down to the procedures that bring a certain site to high positions in search results, by improving the basics and correcting technical errors in order to ensure the site operates smoothly.
The first goal of optimization is to improve the site for both visitors and search engines. As a rule, after a certain time, the site will reach the required positions for keywords in Google and Yandex. But it is important not only to achieve these results, but to keep them.
The competition is constantly growing, and companies are using search engine optimization more as it is one of the most effective tools for promoting business on the Internet.
Search engines constantly make adjustments to their ranking algorithms, and therefore the effectiveness of previous search engine optimization gradually decreases.
SEO includes an extensive range of work to achieve the requirements of search engines.
Here are the most effective search engine optimization techniques:
SEO site audit - The goal of the audit is to analyze the competitive environment in a particular subject and/or region, and drawing up a plan for future work on the site. Analysis of a promotion's results helps determine the ideal timing of the promotion and the necessary budget in order to achieve the desired results.
Semantic core selection - Creating a semantic core involves selecting keywords for the site. In the process of selecting these queries, special services are used: SpyWords, Semrush, Yandex.Direct and Keyword Planner. Promoted requests are selected based on the subject of the site, taking into account its specificity and geographical features.
Unique content - Adding a lot of unique content to the site is the key to successfully reaching the top results in search engines. This approach allows you to attract customers from search engines who are interested in what your site has to offer.
Internal and external optimization – This refers to the adaptation of each page of a website to a specific group of keyword requests, and to address the needs of visitors. In addition, pages are interlinked (optimization of the site structure), which helps to correctly distribute their significance. The content of the pages and the site template is checked for spam and re-optimization. SEO services also include creating a robots.txt file, setting up correct redirects, speeding up the loading of pages.
Usability analysis - This determines how easy it is for visitors to use your site. In most cases, this depends on its level of sales (conversion). The usability of the site is assigned a crucial role. Your site should be well-structured, with thoughtful navigation, good download speed, support cross-browser compatibility and mobile layout.
Update information - Regular publication of fresh content on the site will help to improve your search engine results.
The important point of SEO is to support the previously achieved search engine rankings and work to improve those results. Regular monitoring of the results and indicators of competitors, changing keywords, texts for links, site content, site adjustment - all of this must be kept in mind in order to maintain your position.
Today it is obvious that search engine optimization is an important and effective marketing tool for any business. Optimization, done correctly and correctly, is the most important first step towards the effective promotion of business.