Modern websites are diverse in design, content, and technical characteristics, but they all need one thing to be effective: usability. If any website doesn't meet basic usability requirements, it will need to be upgraded. Modern web technologies make it easy to create websites with great usability, and without it, the information on the site is secondary.
First of all, the primary purpose of revising the site is to improve the functionality of the website. Since the site is like a living organism that is constantly growing and evolving, regular improvement of the site's programming is inevitable.
Any site revision involves some degree of change in its structure, design and technical capabilities. The goal is to make the site more convenient and useful for potential customers. Sometimes you just need a little refinement in terms of design, and sometimes you need to switch to an entirely new content management system.
Here are some of the factors that lead to the need for a site upgrade:
- There has been a change in the company's activities or the need to add new services on the site. If your site contains outdated, unreliable, or irrelevant information, you could lose potential customers.
- The company's corporate identity has changed or the existing site design is outdated. As modern styles change and technologies improve, sometimes a site needs an update to meet customer expectations.
- The site uses an outdated CMS (content management system), or it is missing. An outdated content management system or engine opens vulnerabilities on the site.
- It is necessary to add new functionality. Progress does not stand still, and users demand more from the web resources they visit. Increasingly, users want to see feedback forms, calculators, and online chat rooms on the resources they visit.
- It is necessary to fix optimization errors to improve the site's rankings in search results. Search engines improve and change their site ranking algorithms, and so optimization performed a few months ago will lose its relevance.
Here are some of the updates that improve a site's design and performance:
- Development of new modules or refinement of existing ones. For example: mailings, catalog, payment systems, order form, galleries, site search, online calculator, etc.
- Refinement of the site layout. Correction of layout errors, adaptation for different browsers, screen resolutions, devices.
- Refinement of the site design or a full redesign. Improvement or creation from scratch of individual elements of the site, increasing the detail and usability of the site.
- Changes to the business logic of the site. Changing the functioning of the site in accordance with the needs of the user, increasing usability.
- Correction of errors in the coding of the site. Debugging errors, improving performance, optimizing software code, refactoring.
Website refinement and modernization is a daunting task, but it is extremely important. With a non-professional approach, you can not only lose your position in search engine rankings, and even end up with a site that is inoperable. Major website modifications should be carried out by professionals, so that you are guaranteed to get a well-designed site with high attendance and uninterrupted performance, which will increase the profit of the company as a whole.